Publication d’un article dans la revue Memory, Mind & Media avec R. Rouge et K. Niemeyer.
Abstract
Algorithmic technologies have started to transform the ways people experience everyday life and the ways they remember and store personal memories. More and more companies are converting our recorded data into automated memory experiences with machine learning algorithms. Promotional discourses go along with the release of these memory products. We argue that the study of these specific discourses provides insight into the imaginaries surrounding the datafication and automation of remembering. Rooted in the approaches of both memory and media studies, this study offers a qualitative, semiotic analysis of the promotional discourses of three companies (Google, Apple, and Personal AI) and one project (Memoro). The proposed comparison is not based on the functional part of the technology itself – as they are very heterogenous – but focuses on the discursive promises that are made in the promotional material.
